# Lift > Welcome note for AI agents: https://lift.studio/welcome-agents.md > Full text content: https://lift.studio/llms-full.txt ## Pages - [3D & Spatial Design](https://lift.studio/3d-spatial-design): Scenes, objects and places people move through or turn over, on screen, in AR or on site, used when 3D explains something better than a flat page. - [AI Audit & Adoption](https://lift.studio/ai-strategy-consultation): An AI audit that maps where AI changes how your organization works, and ends with working tools in the hands of the people they’re for. - [AI Integration](https://lift.studio/ai-integration): AI added to the products, sites and workflows you already have, answering from your own sources, with narrow access and human approval where it counts. - [AI Platform Rollout](https://lift.studio/ai-platform-rollout): Rolling out Claude and similar AI platforms so teams use them well: configured around real work, connected to your systems, governed sensibly. - [AI-Native Products & Agents](https://lift.studio/ai-native-products-agents): Products that couldn’t exist without AI, and agents that take steps toward a goal. Built with grounded answers, clear limits and a person in the loop. - [Accessibility](https://lift.studio/accessibility-auditing): Accessible design built in from the first sketch where projects call for it, plus WCAG audits of existing sites and products and help fixing what we find. - [Agents & Custom Skills](https://lift.studio/agents-custom-skills): Agents that monitor, read and produce on their own, and custom skills that teach Claude and other AI tools how your team actually does its work. - [Art Direction & Brand Expression](https://lift.studio/art-direction-brand-expression): Art direction for sites, products, campaigns and places: the visual system, imagery, type, motion and tone that make an experience recognizably one thing. - [Arts, Culture & Entertainment](https://lift.studio/arts-culture-entertainment): Websites, ticketing flows and in-venue experiences for festivals, venues and cultural organizations, built to hold up on on-sale day and opening night. - [Audits & Insights Analysis](https://lift.studio/audits-insights-analysis): Audits of content, analytics, accessibility and ways of working that end in a prioritized plan and, often, a first fix or working tool. - [Brand Audit](https://lift.studio/brand-audit): A review of how your brand shows up across site, product, campaigns and materials, at the start of a larger project so findings go straight into the work. - [Brand Collateral](https://lift.studio/brand-collateral): Presentations, documents, print and signage designed as part of identity and launch work, with templates your team and its AI tools can keep producing from. - [Brand Content Discovery](https://lift.studio/brand-content-discovery): Interviews and research that find the stories and proof an organization hasn’t told yet, done at the start of a site, launch or campaign Lift is building. - [Brand Identity](https://lift.studio/brand-identity-design): Visual identities designed as working systems: mark, type, colour and imagery, tested in real work and handed over as tokens your team and tools can build from. - [Brand Management](https://lift.studio/brand-management): Design systems, templates and AI-ready brand rules that keep a brand consistent as more people and tools produce it. Built by Lift as part of a larger project. - [Brand Positioning](https://lift.studio/brand-positioning): Positioning that decides who you’re for, what sets you apart and why anyone should believe it, tested straight away in a website, product or campaign. - [CMS Platforms](https://lift.studio/cms-platforms): Headless CMS work, usually in Sanity, plus Storyblok, Webflow or what you already use: content modelling, editorial experience and migration your team can run. - [Campaigns & Launches](https://lift.studio/direct-to-consumer-campaigns): Campaign ideas that hold up across hundreds of formats, landing experiences worth the click, and the production system that makes both possible. - [Competitive Analysis](https://lift.studio/competitive-analysis): Competitive review as part of discovery and positioning, plus AI monitoring agents that keep watching competitors after the project ends. - [Concept Development](https://lift.studio/concept-development): The central idea of a site, campaign or installation, written down and prototyped early so every discipline that follows has something to answer to. - [Connected Services](https://lift.studio/connected-services): Integrations that link the systems you already have through APIs and MCP, so information stops being re-typed and AI tools can work across them safely. - [Consumer Analysis & Insights](https://lift.studio/consumer-analysis-insights): Audience research done at the start of a project: interviews, observation, analytics and early prototypes, written up plainly so the team can design from it. - [Consumer Brands](https://lift.studio/consumer-brands): Launch sites, generative content pipelines and AI agents that help consumer brands go to market at volume and still look like themselves. - [Contact](https://lift.studio/contact): Start a project with Lift. Tell us what you’re trying to make, fix or figure out, and a senior person will read it and reply. Based in Edmonton, Alberta. - [Content Architecture](https://lift.studio/content-architecture): Content architecture and information design for large, complicated sites: structured content, clear hierarchy and paths people can find their way through. - [Creative Direction](https://lift.studio/creative-direction): Creative direction for sites, products and campaigns: a visual system and voice written down clearly enough for people and AI tools to follow. - [Custom Skills & Plugins](https://lift.studio/custom-skills-plugins): Custom skills and plugins that package your team’s know-how, from proposals to reviews to reports, so Claude and other AI tools do the work your way. - [Data Products & Dashboards](https://lift.studio/data-products-dashboards): Public data platforms, dashboards, reports and interactive explainers that tell people what happened, why it happened, and what to do next. - [Data Synthesis & Reporting](https://lift.studio/data-synthesis-reporting): Pipelines pull scattered data together, AI drafts the summary, and people decide which findings matter, so the report actually gets read. - [Design Systems](https://lift.studio/design-systems): Design systems built in Figma, mapped to code and written so AI tools can read them, keeping every screen, campaign and build consistent as it grows. - [Design Thinking](https://lift.studio/design-thinking): Design thinking explained: the three lenses, the five stages, the Double Diamond and how it relates to agile, and how Lift practises it now that AI makes building cheap. - [Digital Advertising Campaigns](https://lift.studio/digital-advertising-campaigns): We plan and make digital ad campaigns and the experiences they lead to, set up measurement, can arrange the media buy and support it all after launch. - [Email Marketing Campaigns](https://lift.studio/email-marketing-campaigns): Lift designs and builds lifecycle flows, email templates and campaign email as part of a site or platform, with the measurement to improve each send. - [Experience Concept & Narrative](https://lift.studio/experience-concept-narrative): Deciding what an audience should understand and feel, and in what order, before designing a site, app or installation: the brief every discipline follows. - [Expertise](https://lift.studio/expertise): What we design and build across digital product, story and experience, and applied AI: one team on each project, from first question to launch and support. - [Founders & Growing Companies](https://lift.studio/founders-growing-companies): For founders with an idea that needs a demo: a working prototype in weeks, then the secure, scalable product behind it once it has earned investment. - [Full-Stack Development](https://lift.studio/full-stack-development): Full-stack development with Next.js, Supabase and serverless hosting: the whole product, or the front end on your team’s back end, linked to your systems. - [Generative & Data-Driven Art](https://lift.studio/generative-data-driven-art): Visuals made from rules, data, interaction or AI models instead of drawn one at a time. The designer sets the range and the taste; the system does the drawing. - [Generative Production Pipelines](https://lift.studio/generative-production-pipelines): Production pipelines that turn one creative direction into every size, format, language and audience variation a campaign needs, reviewed by designers. - [Go-to-Market Strategy](https://lift.studio/go-to-market-strategy): Go-to-market planning for products and platforms Lift helps build: positioning, launch experience, launch creative, the campaign and the measurement behind it. - [Hands-On Adoption](https://lift.studio/hands-on-adoption): AI training that sticks: we build alongside your people on their real work, with shared projects, skills and small automations, until it becomes routine. - [Digital Products, AI Tools & Experiences | Lift](https://lift.studio): Lift is a design and technology studio in Edmonton. We build digital products, AI tools and experiences, grounded in research and strategy. - [Immersive Experiences](https://lift.studio/immersive-experiences): Interactive 3D, location-based stories and installations for destinations, venues and events. Experiences people move through, play and remember. - [Immersive Web Experiences](https://lift.studio/immersive-web-experiences): Landing pages, microsites and browser experiences with scroll-driven stories, real-time 3D and interactive maps. Nothing to install, still fast on a phone. - [Industries](https://lift.studio/industries): Who we work with most: tourism and destinations, arts and culture, institutions and the public sector, enterprise, consumer brands and founders. - [Industry & Enterprise](https://lift.studio/industry-enterprise): For field crews, fleets, plants and paperwork. We find the repeated work AI can take off people’s desks, then build tools that meet enterprise standards. - [Information Design](https://lift.studio/information-design): Information design for large sites and data: structure, navigation and content models people can find their way through, and data presented so it’s understood. - [Institutions, Nonprofits & Public Sector](https://lift.studio/institutions-nonprofits-public-sector): Websites, data stories and learning platforms for institutions, nonprofits and municipalities, organized around what people come to do. - [Interaction Design](https://lift.studio/interaction-design): Interaction design for states, feedback and motion, specified fully so AI-assisted builds match it, and tested early in interactive prototypes with real users. - [Interface & Interaction Design](https://lift.studio/interface-interaction-design): Interface and interaction design for products and sites: layout, controls, states, feedback and motion. In AI-assisted building, the design is the spec. - [Launch & Support](https://lift.studio/deployment-performance): Getting a site or app live, keeping it fast, then supporting and developing it: serverless hosting, performance budgets, monitoring and safe releases. - [Marketing Content Strategy](https://lift.studio/marketing-content-strategy): Lift plans content as part of building a site or platform: audiences, content model, AI-ready voice guidance and, where it fits, the program that follows. - [Mobile & Web Applications](https://lift.studio/mobile-web-applications): Production web and mobile apps people log into and rely on, usually built with Next.js, Supabase and React Native, and supported after launch. - [Monitoring Agents](https://lift.studio/monitoring-agents): AI agents that watch competitors, regulators, customer feedback or operations and report what changed and why it matters, with links to the evidence. - [Motion & Video](https://lift.studio/motion-video): Interface motion, motion graphics, 3D animation and film, from phone-shot sketches to directed broadcast commercials, designed as part of the idea. - [Motion Graphics](https://lift.studio/motion-graphics): Explainers, animated brand elements, venue graphics and social clips, made as part of a larger project and produced at volume from motion templates. - [New Digital Products](https://lift.studio/new-digital-products): Turn expertise, data or a service idea into a product people trust and pay for, starting with a working prototype in users’ hands within weeks. - [Next.js Development](https://lift.studio/nextjs-development): Next.js is our default for websites and web applications, usually with a headless CMS, Supabase and serverless hosting. Why we chose it, and when we don’t. - [Operations & Reporting](https://lift.studio/workflow-digitization): Replace the spreadsheets holding your operations together with connected systems, automated workflows and reports that assemble themselves. - [Opportunity Mapping](https://lift.studio/opportunity-mapping): Sorting what discovery finds into work to automate, work to upgrade and things that weren’t possible before, weighed by effort and value. - [Photography](https://lift.studio/photography): Photography planned and art-directed as part of a site, product or campaign, with AI used to extend imagery inside a defined visual system. - [Physical Installations & Custom Hardware](https://lift.studio/physical-installations-custom-hardware): Digital experiences in real places: venue screens, location-aware apps, kiosks and sensors for arenas, trails and memorials, built for sunlight and crowds. - [Privacy Policy](https://lift.studio/privacy): How Lift handles the information you share on this site: analytics, the chat, the contact form, who else handles it and your rights. - [Product Definition](https://lift.studio/product-definition): What a product is, who it’s for, what it does first and what it leaves out, including whether to build at all. Settled before the build starts. - [Product Ownership & Management](https://lift.studio/product-management): Product ownership and direction, worked out closely with your team: priorities, trade-offs and a record of what each release taught us, whoever builds it. - [Product Strategy](https://lift.studio/product-strategy): Product strategy as the start of building: the first version, the right level of software, whether to build at all, tested on a prototype, often in weeks. - [Project Vision + Roadmap](https://lift.studio/project-vision-roadmap): A project vision and sequence set through discovery and workshops: agreed success, where to start, risks tested first, and a plan revisited as the work goes. - [Real-Time 3D & WebGL](https://lift.studio/real-time-3d-webgl): Real-time 3D in the browser with WebGL, WebGPU, Three.js and custom shaders, tested on ordinary phones, with fallbacks where an effect can’t run well. - [Research & Discovery](https://lift.studio/research-discovery): Who will use it, what they’re trying to do, what already exists and what nobody wrote down. Research and discovery is where work with Lift often starts. - [Responsive Design](https://lift.studio/responsive-design): Every interface we design is responsive: planned for the devices that matter and checked on real ones. Plus when a native app is worth it instead. - [Social Content Strategy](https://lift.studio/social-content-strategy): Lift shapes social strategy as part of a launch, site or repositioning: audiences, themes, voice and formats, carried through to the calendar and the measures. - [Social Media Advertising](https://lift.studio/social-media-advertising): Lift plans and makes paid social: platform-native creative, a production pipeline for variations, landing experiences and the measurement behind them. - [Social Media Content](https://lift.studio/social-media-content): Lift designs social formats, templates and content as part of larger brand and campaign work, with the measurement to show what’s working. - [Solutions](https://lift.studio/solutions): Our work usually starts in one of three places: automating what’s done by hand, upgrading what already exists, or making what wasn’t practical before. - [Studio](https://lift.studio/studio): Strategists, designers and engineers in Edmonton, working side by side since 2002. Who we are, how we work, and what we believe about design and AI. - [Systems Architecture](https://lift.studio/systems-architecture): Designing how your tools, data and people connect: systems of record, data flows, where AI reads or acts, and where a person approves. - [Tag & Pixel Integrations](https://lift.studio/tag-pixel-integrations): Lift sets up tracking as standard on the sites, platforms and campaigns it builds: agreed events, documented tags and consent handling where it’s needed. - [Tourism & Destinations](https://lift.studio/tourism-destinations): Destination websites, trip planners, interactive maps and 3D flyovers that help visitors dream, plan and book. Built for small teams and busy seasons. - [UX Architecture](https://lift.studio/ux-architecture): Information architecture, navigation and user paths for large sites and products. The structure that helps people, search engines and AI assistants find things. - [UX/UI Design Guidelines](https://lift.studio/ux-ui-design-guidelines): UX/UI guidelines built as a design system: tokens, components and usage rules in Figma and code, so designers, developers and AI tools build consistently. - [Usability Consulting](https://lift.studio/usability-consulting): Usability testing built into design and build: tree tests, working prototypes and observation of real tasks, used to improve sites and products. - [Verbal Identity & Naming](https://lift.studio/verbal-brand-identity): Brand voices your team can actually write in, and names for products, programs and campaigns, developed and tested alongside the thing that needs them. - [Video Campaigns](https://lift.studio/video-campaigns): Lift makes campaign video planned with every cut and format, with media planning and measurement as part of the campaign. - [Video Production](https://lift.studio/video-production): Video made for a campaign, site or launch, from phone-shot sketches to directed commercials, with variations produced at volume and reviewed by designers. - [Visual Content Creation](https://lift.studio/visual-content-creation): Campaign graphics and assets made from one creative system: flagship pieces designed by hand, variations produced with AI at volume and reviewed by designers. - [Web Design](https://lift.studio/web-design): Website design that starts with structure: navigation tested with real users, a design system editors build with, and a fast site built for accessibility. - [Web Strategy](https://lift.studio/web-strategy): Web strategy to start a website project: audiences, structure, content model and platform, tested before the build and planned for the team who’ll run it. - [Websites & Platforms](https://lift.studio/headless-web-development): Websites for organizations with a lot to say: content architecture first, then a headless CMS your team can run without waiting on a developer. - [Wireframing & Prototyping](https://lift.studio/wireframing-prototyping): Wireframes, clickable prototypes and working prototypes, each matched to the question at hand and tested with real people before the expensive part starts. - [Workflow Automation](https://lift.studio/workflow-automation): Automating the exporting, re-keying, routing and routine drafting between systems, starting with repeated work you already know how to check. - [Workflow Discovery](https://lift.studio/workflow-discovery): Mapping how work really moves through your organization: who does what, where it repeats and where it waits, before choosing any AI tools. - [Working Prototypes](https://lift.studio/working-prototypes): Working prototypes you can click and test with real data in weeks, so an idea gets proven or dropped before it becomes expensive. - [Written Content Creation](https://lift.studio/written-content-creation): Site, product and campaign copy written alongside the design, with AI used to adapt and translate, and people deciding what gets said. ## Case studies - [Resonate Programmatic Radio Platform](https://lift.studio/work/resonate): Resonate makes broadcast radio programmatic. Lift designed its brand, design system and an agentic buying interface, built with Claude Code in weeks. - [USAFacts Website Redesign](https://lift.studio/work/usafacts): Redesigning USAFacts.org around how people navigate government data, leading to 897% more organic new users year over year and a Webby Award. - [Tourism Jasper Website, Campaigns & Video](https://lift.studio/work/tourism-jasper): Tourism Jasper and Lift since 2011: a website built for planning a trip, campaigns and video for every season, and a Sanity rebuild migrated by AI agents. - [Amii Website Redesign on Storyblok](https://lift.studio/work/amii): Our work with Amii, one of Canada’s national AI institutes: a new amii.ca on Storyblok, the Upper Bound conference site and annual impact reporting. - [Calgary Veterans Walkway App & Website](https://lift.studio/work/veterans-walkway): Veterans Walkway puts 100 stories of Calgarians who served along Memorial Drive. Lift designed and built its app and website, in four languages. - [Axiom Intelligence AI Coaching App & Brand](https://lift.studio/work/axiom-intelligence): Axiom Intelligence is leadership coaching that remembers your team. Lift shaped the product with its founder, designed the brand and built it with Claude Code. - [AI for All Bilingual Websites](https://lift.studio/work/ai-literacy-for-all): AI for All is Amii’s national AI literacy program. Lift designed and built its four sites, in English and French, in 32 days from kickoff to launch. - [Scandinavian Building Services Website](https://lift.studio/work/scandinavian-building-services): A headless Storyblok website for Scandinavian Building Services, built for sales, recruitment and sector microsites, with a sporty, professional new look. - [Edmonton Screen Website Redesign](https://lift.studio/work/edmonton-screen): A headless platform for Edmonton Screen that showcases the city’s film and creative talent and makes funding programs and resources easy to find. - [Squamish Canyon Brand & Website Launch](https://lift.studio/work/squamish-canyon): Squamish Canyon’s brand, built from scratch: identity, photography, a website with trip planning and ticketing, QR wayfinding on site and the launch campaign. - [Blue Graphite Interior Design Brand & Website](https://lift.studio/work/blue-graphite): A brand and website for Blue Graphite Interior Design, developed together and built around their story and collaborative process instead of stock sales copy. - [Handful of Films Filmmaker Website](https://lift.studio/work/handful-of-films): An online showcase for filmmaker Niobe Thompson’s award-winning films, with a flexible structure that presents each one as intended on any device. - [Undo Online Divorce App & Branding](https://lift.studio/work/undo): Name, brand, website and web application for Undo, an online divorce service that turns the forms a divorce application needs into a simple, stress-free tool. - [Impact Genome Rebrand & Webflow Website](https://lift.studio/work/impact-genome): A brand refresh and Webflow website for Impact Genome, the registry of impact data on 2.2 million nonprofits and programs, speaking to each audience directly. - [Vantix Ticketing Software Brand & Website](https://lift.studio/work/vantix): A first digital presence for Vantix ticketing software: a reimagined visual identity, website and marketing for the attractions and events industry. - [Carbon Diet Coach Rebrand & App Design](https://lift.studio/work/carbon): Rebranding Carbon Diet Coach for an audience beyond bodybuilding: a flexible brand, a digital marketing roadmap and a simpler, more intuitive app interface. - [Fort McMurray Wood Buffalo Place Brand Site](https://lift.studio/work/fort-mcmurray-wood-buffalo): One place-brand website for Fort McMurray Wood Buffalo, bringing tourism and economic development together for visitors, businesses and new residents. - [Canadian Finals Rodeo Website & Campaign](https://lift.studio/work/canadian-finals-rodeo): Website, brand refresh, ticket campaign and arena screen graphics for the Canadian Finals Rodeo’s 50th anniversary in Edmonton, with a 21% conversion rate. - [Vimy Foundation Expedition App & Website](https://lift.studio/work/vimy-a-living-memorial): The Vimy Expedition app tells geo-located stories at the Vimy Memorial in France, alongside a redesigned website, e-commerce and a launch campaign. - [PRIMED Medical Website & E-commerce](https://lift.studio/work/primed): Repositioning PRIMED Medical Products during pandemic demand: audience research, an outbound marketing strategy, and a new website and e-commerce platform. - [K-Days Storyblok Website & Campaign](https://lift.studio/work/k-days): Website, Storyblok CMS and digital campaign for K-Days in Edmonton, with interactive landing pages and an easier schedule. Pre-sale tickets rose 75%. - [GFL Environmental Onboarding Campaign](https://lift.studio/work/gfl-environmental): Get On It: an internal onboarding campaign and repeatable system for GFL Environmental’s acquisitions, reaching an 82% login rate against a 70% goal. - [Tourism Revelstoke Website on Storyblok](https://lift.studio/work/tourism-revelstoke): A headless Storyblok and Next.js site for Tourism Revelstoke: five-verb navigation, seasonal guides and itineraries, and 1,100+ pages run in-house. ## Insights - [Redesign the process, not just the tools](https://lift.studio/insights/redesign-the-process-not-just-the-tools): New tools on an old process only give you a faster version of the old process. - [Both Sides of the Obsolescence Debate Are Frozen in Time](https://lift.studio/insights/both-sides-of-the-obsolescence-debate-are-frozen-in-time): AI won’t make the big work disposable. It won’t let us keep doing it the old way either. - [Generative interfaces and the next fight for attention](https://lift.studio/insights/generative-interfaces-and-the-next-fight-for-attention): ChatGPT just moved past the chat box. What that means for attention, and what businesses should do now. - [Design Is the Spec](https://lift.studio/insights/design-is-the-spec): On anchoring, specs, and holding ideas loosely. - [The Taste War Ended a Decade Ago](https://lift.studio/insights/the-taste-war-ended-a-decade-ago): A response to Suhail Gupta’s “Dear Designers; ‘Taste’ isn’t going to save you from AI” - [Navigating Uncertainty in Strategy and Positioning](https://lift.studio/insights/navigating-uncertainty-in-strategy-and-positioning): Making good decisions isn’t always easy, especially in today’s complex, ever-changing environment. Businesses often fall into the trap of reactive, short-term tactics that deliver quick wins but fail to build long-term value. In this post, we explore why acknowledging and embracing complexity is essential in order to avoid random acts of marketing and make confident, strategic decisions. - [What if consensus isn’t the goal in UX?](https://lift.studio/insights/what-if-consensus-isn-t-the-goal-in-ux): Gathering input from friends and co-workers might seem like a shortcut to validation, but it can’t replicate the authenticity of real user interactions. - [How the MACH framework enables your digital engagement and conversion strategy](https://lift.studio/insights/how-the-mach-framework-enables-your-digital-engagement-and-conversion-strategy): The MACH framework is a modern technology approach that can enable your digital marketing and conversion strategy. - [What’s a place brand? A beginner’s guide](https://lift.studio/insights/what-s-a-place-brand-a-beginner-s-guide): Working with destinations, cities, and economic development agencies, the question comes up constantly. Let’s dive into the details. - [5 Place & Destination Brand Observations from Nashville](https://lift.studio/insights/5-place-destination-brand-observations-from-nashville): Nashville, also known as Music City, is an amazing place with a rich history and culture. Beyond its reputation for country music, there are many other aspects of the city that make it unique and charming. - [Brand is Not Enough](https://lift.studio/insights/brand-is-not-enough): Adopting an audience-centric and market driven approach to place marketing. - [4 Tips To Optimize Your Website Navigation Experience](https://lift.studio/insights/4-tips-to-optimize-your-website-navigation-experience): Planning a website navigation may seem like a simple enough task, however, there are many things to consider when formulating a navigation plan - whether you are re-designing or re-structuring an existing navigation, or planning a navigation for a brand new website. ## Labs Experiments and studies from the studio, shown at https://lift.studio/labs. - [Spatial team cards](https://lift.studio/studio): Interaction, Oct 2026 — Team photos as windows: the scene slides behind each person, from depth maps made in the browser. - [The orb](https://orb.lift.studio): Shaders, Oct 2026 — Our WebGL mesh gradient. It bends under a lens, rings out from taps and stirs as you scroll or chat. - [UI Scroll](https://lift.studio/work/amii): 3D, Oct 2026 — A client’s site scrolling in a glass window over our orb gradient, each section easing in and settling. - [UI Float](https://lift.studio/work/tourism-jasper): 3D, Oct 2026 — Live pages and Figma layers floated into place in Blender under a tilt-shift camera, for our case-study header loops. - [Zenbox](https://www.zenbox3.art/): 3D, Jun 2025 — A freeform creative experiment that creates environments of calm and serenity.