Pitch Deck
Human craft. AI elevated.
We’re a design and technology studio driven by research and strategy, building digital products, AI systems and experiences.
Equal parts imagination & engineering.
Strategists, designers and engineers, working side by side since 2002. We think the problem through, care how the work lands with real people, and stay with it to the finish.
Our expertise
Digital Product
Intent & Form
Research & Discovery, Product Definition, UX Architecture, Interface & Interaction Design, Design Systems
Engineering & Platforms
Working Prototypes, Mobile & Web Applications, AI-Native Products & Agents, CMS Platforms, Data Products & Dashboards
Story and Experience
Concept & Craft
Experience Concept & Narrative, Art Direction & Brand Expression, 3D & Spatial Design, Generative & Data-Driven Art, Motion & Video
Production & Performance
Immersive Web Experiences, Real-Time 3D & WebGL, Physical Installations & Custom Hardware, Generative Production Pipelines, Deployment & Performance
Applied AI
Discovery & Architecture
Workflow Discovery, Opportunity Mapping, Systems Architecture, AI Platform Rollout, Hands-On Adoption
Assembly & Deployment
Custom Skills & Plugins, Connected Services, Workflow Automation, Data Synthesis & Reporting, Monitoring Agents
How we think.
Design is the spec.. Design is the most complete instruction a build ever gets, and AI follows it closely, flaws included. So we get the design right first, then build exactly that.
Judgment is the scarce part.. When building gets fast, the hard part is knowing what to build and recognizing when it’s right. That comes from context: the people, the organization, the constraints nobody wrote down.
The thinking is a deliverable.. Much of a project’s value sits in the work before the build: the decisions, the language, what “done” means. We treat that as part of what we make.
Imagination, engineered.
Defining what should exist, then building it. Prototypes, platforms, and the systems underneath.
Every product starts with a question: who is this for, and what should it do? We answer it by building, not by writing decks. Strategists, designers and engineers work as one team, putting prototypes in front of real people early. When the full build starts, the hard decisions are made, so the time goes into making it solid.
Screen: Axiom Intelligence
Built to be experienced.
Work an audience moves through, made to transfer meaning rather than complete a task. Brand, 3D, film and installation.
Some work is meant to be more than used. It’s felt. We start with the idea an audience should leave with, then find the form that carries it: a film, a 3D world, a room that responds to them. Concept and craft stay with one team through production, so the idea survives the build and holds up on opening night.
Screens: Veteran’s Walkway App
AI that fits how you work.
Learning how an organization works, then finding where AI changes what it can do.
Most AI efforts start with the tool. Ours start with the work. We sit with your teams to learn how things actually get done, then find the places where AI changes the outcome, not just the speed. From there we build the skills, connections and automations that fit, and stay hands-on until people are using them every day.
Example workflow
Sources: Google Ads, Meta, Programmatic, GA4
Combined: Every channel in one place, refreshed daily.
AI drafts: Writes what happened, why, and what’s next.
Team reviews: An account manager checks it and approves.
Client report: A short monthly read that works on a phone.
Rules to live by
They unite us as a team. They drive us and inspire us.
Team works. Teamwork and collaboration create better results; clients and Lift.
Pursue excellence. Excellent work in creativity, execution and delivery.
Create value. Responsible to create value for real people.
Go bravely. We can find a way to solve the problem.
Finish well. Strive to finish; endings matter.
How we engage
Design and build. We take it from the first question to launch. One team, no handoff between the people who designed it and the people who built it.
Design with your engineers. You have a development team. We define the product, design it, and usually build the front end alongside your back end.
Start with an audit. For Applied AI, we begin by learning how your organization actually works. You leave with a clear map of where AI changes things, and usually a working tool or two to prove it.
We agree on the goal. Then we beat it.
Every project starts with a clear target we set together: more bookings, more sign-ups, more people actually using the thing. Then we work until we’ve hit it, and usually go well past it.
82%: GFL Environmental reached 82% of staff logged in during their internal campaign.
897%: Growth in organic user traffic for USAFacts.
1M+: Page views for K-Days in event week.
21%: Of Canadian Finals Rodeo visitors became ticket buyers.
Recognized along the way.
The work belongs to our clients. These are a few of the places it’s been noticed.
Webby Awards. Winner: USAFacts. Honorees: USAFacts State of the Union in Numbers, and Make Something Edmonton.
Digital Alberta Ember Awards. Best Studio, twice. Plus wins for Make Something Edmonton, Tourism Jasper, Resalytics, Handful of Films and Undo.
City Nation Place. Best Expression of Place Brand: Make Something Edmonton.
40+ reviews on Clutch. In-depth feedback calls with our clients, run by a third party after each project.
Decades of excellence & good company.
Since 2002, we’ve worked with global brands, fast-growing tech companies, governments and destinations. Different industries, different problems, same approach: think it through, care how the work lands with real people, and stay with it to the finish.
National Instruments, Jobber, Amii, Ballmer Group, Government of Canada, Beamdog, Johnson & Johnson, lululemon, Clark Builders, Explore Edmonton, Cargill, Fort McMurray Wood Buffalo, Pattison, Revelstoke, Tourism Jasper, Electronic Arts, Trust Science
Tell us what you’re building.
Have something in mind? Start a project. Still figuring it out? Ask us anything.