· 4 min read
Redesign the process, not just the tools
New tools on an old process only give you a faster version of the old process.
Micah Slavens
Insights
Opinions formed on real projects.
What we’re learning about AI, design and how work gets done, written by the people doing the work.
· 5 min read
Both Sides of the Obsolescence Debate Are Frozen in Time
AI won’t make the big work disposable. It won’t let us keep doing it the old way either.
Micah Slavens
· 3 min read
Generative interfaces and the next fight for attention
ChatGPT just moved past the chat box. What that means for attention, and what businesses should do now.
Micah Slavens
· 5 min read
Design Is the Spec
On anchoring, specs, and holding ideas loosely.
Micah Slavens
· 6 min read
The Taste War Ended a Decade Ago
A response to Suhail Gupta’s “Dear Designers; ‘Taste’ isn’t going to save you from AI”
Micah Slavens
· 4 min read
Navigating Uncertainty in Strategy and Positioning
Making good decisions isn’t always easy, especially in today’s complex, ever-changing environment. Businesses often fall into the trap of reactive, short-term tactics that deliver quick wins but fail to build long-term value. In this post, we explore why acknowledging and embracing complexity is essential in order to avoid random acts of marketing and make confident, strategic decisions.
Thorren Koopmans
· 1 min read
What if consensus isn’t the goal in UX?
Gathering input from friends and co-workers might seem like a shortcut to validation, but it can’t replicate the authenticity of real user interactions.
Micah Slavens
· 2 min read
How the MACH framework enables your digital engagement and conversion strategy
The MACH framework is a modern technology approach that can enable your digital marketing and conversion strategy.
Micah Slavens