Skip to content

Audits & Insights Analysis

An audit is where the work starts.

An audit of your site, content or way of working that ends in a plan, and often in something built.

We audit existing sites, products and ways of working, usually as the first step of a larger engagement. An audit ends in something you can act on: a prioritized list with a recommendation for where to start, and often a first fix or a working tool.

An audit can be a project in itself, and it usually leads into the work it recommends.

What we audit

Chosen for the decision ahead

An audit often combines several of these. The mix depends on the decision it has to support.

Content inventory

Every page: what it’s for, who owns it, whether it’s still true, and whether to keep, merge, rewrite or retire it.

Analytics and use

What people do on your site or product, and where they give up.

Accessibility

Automated and manual testing, with fixes ranked by impact.

How the work gets done

Where work slows down, and what AI and software could automate, upgrade or make possible.

Where AI fits

More ground than a person could check

AI drafts summaries, spots changes and anomalies across many metrics, and reads open feedback at a scale no one would by hand. People check the findings against the data and decide which ones lead.

Research & Discovery covers audits at the start of a project, the Accessibility page covers accessibility testing in detail, and the AI Audit & Adoption solution covers auditing how work gets done.