Competitive Analysis
Part of understanding the problem.
Who your audience weighs you against, and what that means for what you build.
We look at competitors as part of discovery and positioning at the start of a project: who your audience really compares you with, how those organizations present themselves, and how others, including some outside your sector, solve similar problems.
The findings feed the positioning, the structure and the first version of whatever we’re building together.
What we look at
The alternatives people really consider
The field your audience sees is often different from the one leadership has in mind. A spreadsheet, a free tool or doing nothing can be the real competitor.
The real field
How they show up
What it means for the work
Where AI fits
Keeping watch after the project
Competitors keep moving after the analysis is done, and few teams have time to keep checking. A monitoring agent can watch the competitors you care about and report new products, pricing changes, announcements and positioning shifts, with links to the evidence. People still decide what a change means.
Research & Discovery covers how this fits the start of a project, and Monitoring Agents covers ongoing watching.