Digital Advertising Campaigns

The ad is the smallest part of the job.

Paid campaigns across search, social, display and video, from the idea and the landing page to the numbers.

Digital advertising is paid placement across search, social, display and online video: the creative, the targeting, the budget and the tracking that shows whether any of it worked.

We make digital advertising as part of larger launches and campaigns, usually where we’re also building the site, landing experience or product the ads point to. A single campaign is still worth a conversation.

What we do

Idea, ads, landing, results

One team designs the ads and builds the destination, then reads the results, so what’s learned in week two reaches the next round of creative.

The idea, the ads and the landing

We develop the campaign idea and art direction, design the ads, and build the page, tool or experience they send people to, so the click is worth paying for.

Variations at the volume platforms ask for

A creative system and a generative production pipeline produce the size, length and message each placement wants. AI adapts copy and imagery inside rules a designer sets, and people check the output where it matters.

Media and measurement

Before launch, we help decide what’s worth tracking and set up the measurement to see it. When the campaign calls for it, we plan which placements to buy and book them through Western Media Group, our Pattison Media sister company.

After launch

New ads without a new round of production

The production pipeline stays with the campaign, so an ad can be replaced as soon as the numbers show it’s wearing out. The results feed the next decision: more budget behind what works, a different audience, or a landing page that needs another pass. We can manage the ad accounts day to day, or set them up for your team to run.

We support the landing experience and pipeline we built, and keep developing them as the campaign changes.