Email Marketing Campaigns

Email from your product, and from your marketing.

Lifecycle and campaign email, designed and built with the site or platform it comes from.

Email covers two kinds of work. Lifecycle email is part of a product or platform: the welcome, the confirmation, the reminder, the message that brings someone back. Campaign email is marketing: newsletters, promotions and announcements sent to a list.

We design and build both. Lifecycle email comes with the sites and platforms we build. Campaign email we can plan, write and send as part of a launch or a wider engagement.

What Lift does

Templates, flows and the connections behind them

Email is where the brand, the content and the data all have to agree, inside an email client that ignores half the stylesheet.

Templates that survive the inbox

Modular, on-brand templates designed alongside the identity and the site, coded to hold up in the email clients people use, and readable with a screen reader.

Lifecycle flows built into the product

Welcome, onboarding, reminder and re-engagement sequences triggered by what people do in the product or on the site. The flows can draw on any platform that offers an API.

Copy for each audience

A voice guide AI tools can follow turns one message into drafts for each audience and moment, ready for a person to edit and approve. Translation is done with AI tools, and your own people can check it where they need to.

Once it’s live

Measured, then supported

For lifecycle flows and campaign sends alike, we help choose what to measure, from opens to what people do after the click, and set up the reporting so subject lines, timing and content improve over time.

After launch, we keep the templates and flows working and develop them as the product changes.