Motion Graphics

Animation designed from the idea outward.

Animated type, shapes and illustration, designed as part of the work they belong to.

Motion that explains a product, carries a brand or fills a venue screen: explainers, animated brand elements, social clips, title sequences and screen graphics, made as part of a larger piece of work.

What we animate

Designed for where it plays

Screen size, loop length and whether it plays with sound get settled before anyone animates a frame.

Explainers

A complicated idea made clear in a short piece people will actually finish.

Brand in motion

Animated marks, type and transitions that follow the motion principles in the design system.

Venue screens and feeds

Graphics that fill a pause at an event, and loops and clips for social and the web.

Where AI fits

Sketched early, produced at volume

Motion is hard to judge from still frames, so we sketch it early, as a rough animatic or a quick coded prototype. When a campaign needs many versions, we build templates with defined timing and type animation, and generative tools produce the variations. A designer reviews them before anything goes out.

Motion & Video covers motion graphics alongside interface motion, 3D animation and film.