Social Media Advertising

From the first ad to the hundredth variation.

Paid social creative, the system that keeps it coming, and the places it sends people.

Social media advertising is paid placement on social platforms: the audiences, the ad creative in each platform’s formats, the budget and the testing that decides where the next dollar goes.

We plan and make paid social as part of launches, campaigns and new sites: the creative, the production behind it, the landing experience and the measurement. Where paid reach matters, we can plan the spend across platforms and arrange the buy through Western Media Group, part of the Pattison Media family like us. Paid social is rarely a standalone job for us, though we’re glad to talk about one.

What Lift brings

Creative made for the feed, at the volume it needs

Platform-native creative

Vertical video, stories, carousels and static posts designed for how people use each platform, all from one campaign idea and art direction.

Variations from a system

A creative system and a generative production pipeline turn one direction into the audience, format and language versions a campaign needs. AI writes and adapts copy, extends imagery and checks assets against the guidelines. Designers set the rules and spot-check the sets before they run.

Somewhere to land

A landing page, tool or experience built around the ad’s promise, so the click finishes what the ad started.

While it runs

Fresh variations when the numbers ask for them

Before launch, we help decide which results matter and set up the tracking to see them. Because the pipeline already exists, new variations can be made as soon as it’s clear which ones perform, and the budget can follow them. Day to day, we can run the accounts ourselves or hand your team a setup it can run.

Anything we build for the campaign, from the landing page to the pipeline, we support after launch and keep improving.