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Social Media Content

Recognizable in a feed, at a pace a team can keep.

Formats, templates and content that keep a brand recognizable in the feed.

Social content is the steady stream of posts, stories, short video and series an organization publishes on its own channels.

We make social content as part of launches, campaigns and brand work: the formats and templates that set the look, the first wave of posts and, as part of a wider engagement, the ongoing program.

What Lift makes

Formats first, then volume

Social drifts off-brand one rushed post at a time, usually late on a Friday. We design the system that makes the next post easy to get right.

Repeatable formats

Series, templates and motion formats designed for each platform, with clear rules for type, colour, imagery and tone, so anyone on the team can make a post that looks like it belongs.

Production with AI in the loop

Templates and generative tools handle resizing and versioning. Because the brand rules are written down, AI can draft layouts, captions and image variations inside them, and a designer reviews the posts that carry the most weight.

Flagship pieces

The posts that set the tone, such as a launch film cut for vertical or an animated series opener, made one at a time, with a director’s eye.

Over time

The two-hundredth post, as on-brand as the first

With the formats in place, the brand holds whoever is posting. We agree a few signs that social is working and report against them, so the formats that earn attention get more of the calendar.