Tag & Pixel Integrations

Measurement belongs in the build.

Tracking set up as part of the sites, platforms and campaigns we build.

Tags and pixels are the small pieces of code that tell analytics and advertising platforms what people do on a site: which pages they view, which forms they submit, what they buy.

We do this as standard on the sites, platforms and campaigns we build, set up before launch so the numbers are there from day one.

What we set up

Decide what to track, then tag it

Tracking breaks quietly. Someone renames a button, and three months later conversions have halved, on paper only.

What’s worth tracking

We help decide which actions and numbers would change a decision, then track those consistently.

Documented in one place

Tags kept in a single manager and written down, so the next developer can see what fires and why.

Consent where it’s needed

Where consent rules apply, tracking respects people’s choices and sends each tool only the data it needs.

After launch

From clean data to reports

Clean tracking is what makes automated reporting possible, with AI drafting plain-language summaries and people deciding which findings matter. Our Data Synthesis & Reporting page covers that work.

We stay on the tracking after launch, including the day a site change breaks a tag.