Video Campaigns

One idea, cut for every screen it plays on.

Campaign video planned as a set of cuts, one for each place it runs.

A video campaign is a set of films built around one idea: a hero piece, then the cuts, lengths and formats each channel needs, from a broadcast spot to a six-second vertical clip watched with the sound off.

We make video as part of campaigns and launches, alongside the landing experience and the creative system behind them, and we match the scale of the production to the job. A video campaign on its own is still a conversation we’re glad to have.

How we make it

Planned with its cuts, produced as a system

We plan the short cuts with the hero film, before anyone is searching the edit for six seconds that work.

Concept and direction

Live action, motion graphics or 3D animation, chosen for the idea and the places it will run. Sound on or off, portrait or landscape, seconds or minutes: each one changes the design.

Motion at volume

Templates with set timing, type animation and transitions, plus generative tools that produce audience and format variations. AI adapts on-screen copy and translates captions inside the same rules, and a designer reviews the cuts that need an eye.

Where each cut runs, and how it’s measured

We agree which numbers matter for each cut and set up the reporting to compare them. We can also plan where each cut runs and book the airtime and placements through Western Media Group, our Pattison Media sister company.

While it runs

New cuts without going back to the shoot

The motion templates stay with the campaign, so new versions can be made as it becomes clear which hooks and lengths are working.