Wireframing & Prototyping

We’d rather you click it than imagine it.

Yes to both, though we usually get to something working sooner than people expect.

Wireframes are rough layouts that test structure: what goes on a page, in what order, and how people move between pages. A clickable prototype shows how something will behave. A working prototype actually functions, with real data and real input, even if it’s rough around the edges.

We do all three. What’s changed is the cost. With AI-assisted development, a working prototype can now be ready in weeks, so we often go from rough sketches straight to something people can use. A meeting about a picture of a screen tends to end in opinions; ten minutes with a working version ends in evidence.

Matched to the question

Which one, when

Each form answers a different question, so we use the cheapest one that answers yours.

Wireframes for structure

Sitemaps, page layouts and key paths, mostly on large sites, tested with tree tests and real users before visual design starts.

Clickable prototypes for flow

Navigable screens for testing a sign-up, a form or a checkout with users and stakeholders before detailed design.

Working prototypes for risk

Real software on the stack we’d use in production, typically Next.js and Supabase, to test whether the riskiest part works.

Riskiest part first

The part we’re least sure of goes first

If a product depends on one interaction, we build that interaction. If it depends on AI doing something reliably, we test that. Then it goes in front of the people who’ll use it, and we adjust between rounds.

Some prototypes are thrown away once they’ve settled a decision. Others grow into the product, and those get hardened for security and reliability first. We’ll tell you which is which. The Working Prototypes and UX Architecture pages cover this in more depth.