A diet coach for everyone.
- Client
- Carbon
- Sector
- Health & nutrition
- Disciplines
- Digital Product, Story and Experience
Introduction
Carbon Diet Coach is a diet coaching system built by nutrition scientists. Proven in bodybuilding, Carbon asked Lift to rebrand it for a broader audience.
A versatile brand
Scientific. Sustainable. Simple. A brand open to every lifestyle, diet preference and goal.
Carbon’s purpose is to give everyday people accessible diet coaching, grounded in nutritional science, that adapts to the way they live and eat.
To guide digital marketing decisions, our strategists designed a roadmap of key messages, audience segments and placement opportunities.
App optimization
A flexible, intuitive interface that suits a wide range of preferences and simplifies navigation.
Users set their goals, track their diet and check in weekly with their science-based coach. Our developers planned the build around its crucial features and user segments.
Since partnering with Lift, Carbon has earned recognition and support from influential figures in health, including Andrew Huberman, PhD, Peter Attia, MD, and Bill Campbell, PhD.
Services
Digital Product
- Market research and analysis
- User research
- Information architecture
- UX and UI design
- Design system
- Accessibility
- App reskin
- iOS and Android app optimization
Story and Experience
- Brand positioning
- Logo and brand identity
- Graphic design
- Photography direction
