Acquisition onboarding campaigns.
- Client
- GFL Environmental
- Sector
- Environmental services
Introduction
GFL Environmental is a waste and infrastructure company. It had over 9,000 employees when we helped their HR team roll out new HR software across the company.
Get On It
A campaign with its own brand, built to run again with every acquisition.
Implementing new HR software was paramount to keep a rapidly growing workforce connected, with easy access to their personal contact, benefits and general HR information.
After the first rollouts, we expanded the campaign into a system GFL repeats for each new acquisition, sized to suit it.
- 01
Visual identity
A distinct brand that stands out from everyday GFL collateral.
- 02
Messaging templates
Built-in collateral for every new rollout.
- 03
Rollout plan
A decision-making framework, scaled to the size of each acquisition.
Impact
Every acquisition brings new challenges. Its campaigns exceed 90% onboarding and engagement.
Employees are welcomed to GFL and MyWorkday in fun and exciting ways: texts, emails, videos and contests.
The original campaign set the tone for the rollouts that followed, through multi-location and multilingual acquisitions.
70%
Our login goal
82%
Login rate
