Escape the everyday.

Client: K-Days
Sector: Events
Disciplines: Digital Product, Story and Experience
Website: k-days.com (opens in a new tab)

Introduction

K-Days is one of the most loved events on the Edmonton calendar. Building on a new brand by fellow Edmonton agency Berlin, we reinvented its digital experience.

Website

One of the fastest, most responsive sites we’ve built, for 200 visitors a minute during event week.

Built on Storyblok, the new site makes schedules and attractions easy to sift through, and brings the brand to life with bright pops of colour, animations and interactive showtime schedules.

Clever interfaces bring scheduling content in from third-party APIs, improving the editors’ workflows.

K-Days website pages laid out at an angle on purple

1,000,000+

Event week page views

200

Users per minute

5+ TB

Data delivered

+75%

Pre-sale tickets

The K-Days food and drink page beside a stack of sugared mini doughnuts

Digital marketing

Pre-sale ticketing is hard when most people buy at the last minute. Dozens of ad sets built awareness early.

The campaign promoted ticketed concerts, shows and admission combinations, refining the audiences and ad buys from the year before.

Our designers laid out the ad sets with graphic assets and copy from our friends at Berlin, and as opening day approached, sales ramped up.

K-Days ad sets for a drag revue, concerts and the best days of summer

Dozens of K-Days display ads for shows, brunches and concerts

3D hot sauce

From super dogs to Spiegeltent acts, there were more than enough ideas to run with.

We posted and trafficked animated ads, motion graphics with cut-and-paste animation, 3D models and AR concepts.

To show off our 3D chops and drive engagement, we made novelties for landing pages, videos, AR and Instagram filters that invite visitors to be part of the fun.