Protecting the medical industry across the globe.
- Client
- PRIMED
- Sector
- Medical products
- Disciplines
- Digital Product, Story and Experience
Introduction
PRIMED, founded in Edmonton in 1995, is a global medical manufacturer. When pandemic demand soared in 2020, they asked Lift to reposition their brand.
01
Marketing strategy
Accurate audience segments, grounded in market research.
We developed PRIMED’s audience segments from market research, then an outbound marketing and content strategy, with messaging and creative concepts for execution.
02
Website & e-commerce
A website and store that show the breadth and expertise of PRIMED’s products.
We reimagined the navigation and landing page structure to make content accessible, showcase PRIMED’s offerings, and ultimately increase leads and conversions.
Built on Webflow, the site is planned to scale as PRIMED grows into new market segments and diversifies its products, and to keep it a thought leader through insightful content.
Services
Digital Product
- Content strategy
- Digital architecture
- Information architecture
- E-commerce design
- User research
- UX and UI design
- Accessibility
- Design system
- Webflow development
- Shopify development
- HubSpot integration
- Front-end development
- Back-end development
- Custom search
- SEO
Story and Experience
- Motion design
- Audience development and market research
- Outbound marketing strategy
- Marketing funnel development
- Messaging and creative concepts
- Campaign execution
