A place for everyone.
- Client
- Fort McMurray Wood Buffalo
- Sector
- Tourism & economic development
- Disciplines
- Digital Product, Story and Experience
- Website
- fmwb
.ca (opens in a new tab)
Introduction
Fort McMurray is an oil sands city in Canada’s northern boreal forest. We brought its tourism and economic development sites together as one place brand.
01
Website
One site for the place as a whole, for visitors, businesses and anyone considering life in Wood Buffalo.
With our partner Carolyn Patton, we merged the region’s tourism and economic development sites into one. The work centred on its user experience, architecture, navigation and search.
It introduces the region first, then leads into its main sections. It was built on Storyblok, with Algolia for search.
02
Supporting design
Custom illustrations and data visualizations that make the region’s numbers easier to read.
With Patton Communications, we also made the illustrations, data visualizations and marketing materials. They keep a site full of facts approachable.
For outreach, each department also has a series of editable PDF marketing books.
Services
Digital Product
- Content strategy
- Digital architecture
- Information architecture
- User research
- UX and UI design
- Accessibility
- Storyblok CMS
- Custom search
- Front-end development
- Back-end development
- Analytics configuration
- Landing page design
- SEO
Story and Experience
- Graphic design and illustration
- Motion design
- Copywriting and messaging
- Creative concepts
