A repository for impact data on over 2.2 million nonprofits and social programs.

Client: Impact Genome
Sector: Social impact
Disciplines: Digital Product, Story and Experience
Website: impactgenome.com (opens in a new tab)

Introduction

Impact Genome came to Lift on a referral from USAFacts. They wanted a partner who could grasp the complexities of their product and their unique audience.

Brand refresh

A visual identity refresh, from the logo to a brand guide, supporting graphics and icons.

The refreshed brand launched alongside the new website, built around the Impact Genome Registry: a repository of impact data on over 2.2 million nonprofits and social programs.

A design system and photography direction carry it across every touchpoint.

Photos of students with the line helping young people reach their potential

Flowing lines of impact data over a photo, beside an impact component chart

Website

An elegant, streamlined site that speaks directly to each of its audiences.

Since their last launch, Impact Genome had expanded both their offerings and their audience segments. The new site, built on Webflow, is intuitively organized, so each type of visitor finds the content that matters to their goals.

Its carefully planned, modular structure lets the team update information efficiently as their offerings and expertise grow.

Impact Genome Registry pages on desktop and phone, laid out at an angle on blue

01
Insight
Into the organization and its position in the industry.
02
Expertise
A showcase of everything Impact Genome offers.
03
Next steps
Each audience segment addressed directly, with a clear way to engage.

Impact Genome website pages laid out at an angle on purple

The Impact Genome Registry homepage over a photo of a classroom

A student writing at a desk beside the line Impact Genome Verified Impact Standards will help you prove it

Impact reporting

A guided reporting flow, from program details to Impact Verified.

Nonprofits use the Impact Genome platform to report on their programs and get that impact verified. We interviewed nonprofit users about where reporting slowed them down, then mapped and redesigned onboarding, program registration and the impact report itself.

The report now moves one section at a time, and every program’s reports sit on one dashboard. We built the new front end alongside Impact Genome’s team.

01
One step at a time
Each section of the report in turn, with a tracker for what’s done and what’s next.
02
Verification credits
Funder credits applied at submission, each with its own deadline.
03
Every report in view
Each program’s reports on one dashboard, from in progress to Impact Verified.