Five verbs. Eleven hundred pages.

Client: Tourism Revelstoke
Sector: Tourism and destinations
Disciplines: Story and Experience, Digital Product
Website: seerevelstoke.com (opens in a new tab)

Introduction

Revelstoke is four defining mountains, two national parks and a town that changes character every season.

A visitor in February wants snow reports and cat-skiing. A visitor in August wants alpine meadows, a lake and a patio. Tourism Revelstoke has to serve both, plus the sledders, families, remote workers and road-trippers in between, from one website.

We built the first version of that site on WordPress. When it came time for the next one, we moved Tourism Revelstoke to a headless platform, built within their budget, and designed it so their own team could run it.

The platform

Headless, within budget.

We handled the work end to end: strategy, information architecture, UX and interface design, feature planning, content strategy and the build. The site runs on Storyblok and Next.js, hosted on Vercel. Tourism Revelstoke supplied the photography, copy and video. A large part of the project was moving years of existing content across without losing what already ranked.

The seerevelstoke.com home page in winter: a skier mid-air above snowy trees, with pins linking to skiing and winter things to do

01
End to end
Strategy, information architecture, UX and interface design, feature planning, content strategy and the build.
02
Storyblok and Next.js
A headless platform, hosted on Vercel.
03
Content migration
Years of existing content moved across without losing what already ranked.

The home page on four phones, one for each season: Lake Revelstoke in spring, Glacier National Park in summer, Big Eddy Greenbelt in fall and a skier in winter

The season picker in the site header, open on Spring, Summer, Fall and Winter

Wild spaces, small town charm, big mountain adventure: the home page’s tagline over fall colours, above the things-to-do tabs

Built to go deeper

From the page people find to the trip they book.

Some of the old site’s busiest pages drew strong search traffic but sent few people anywhere useful. We studied those pages and rebuilt the paths out of them, so a visitor who arrives on a popular post lands on the guide, itinerary or offer that fits their trip.

The Do menu open in the site header, listing outdoor adventure, indoor activities, iconic locations, attractions and winter activities

The phone menu: Discover, Do, Stay, Eat and Plan

01
Five verbs
One navigation: Discover, Do, Stay, Eat, Plan.
02
Itineraries
Real trip shapes, from a weekend for the non-skier to a five-day summer family trip.
03
Seasonal guides
Guides that change as the mountains do.
04
Travel offers
Deals that link straight to accommodation booking.

The Five Day Summer Family Itinerary, a child on an inflatable in a lake

Day two of the family itinerary, mountain biking, with cards for the places it mentions: Wandering Wheels, Mount Revelstoke National Park and the Aquatic Centre

Things to do this winter on the Winter in Revelstoke guide: skiing and snowboarding, snowmobiling and cat skiing

Winter in Revelstoke on a phone: more than 12 metres of average snowfall, 1,730 metres of ski resort vertical, 11 snowmobile areas and 12 cat and heli operators

The travel offers page: early bird winter deals, lift pass discounts, Kids Ski Free and heli-skiing deals

Early bird winter deals at the Sutton Place Hotel and Alpha Mountain Lodging, each with a Book now button

Run in-house

A platform the client runs without us.

Tourism Revelstoke’s team publishes on the site regularly without calling us. They build high-impact pages from a library of components, keep a community events calendar current, and turn out guides on everything from backcountry etiquette to the best patios in town. When they need something the platform doesn’t do yet, they call us and we plan it together.

Because everything is structured content rather than pages tied to one design, the site is already readable by search engines, answer engines and AI agents. That’s the base for whatever comes next.