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A Living Memorial.

Vimy Foundation
Client
Vimy Foundation
Sector
Nonprofit
Disciplines
Digital Product, Story and Experience

Introduction

The Vimy Expedition app brings the rich history of the Vimy Memorial to life, through geo-located stories, images and sound.

01

The Expedition

A journey into commemoration, in the footsteps of the soldiers, nurses and artists who wrote this chapter of our history.

Visitors to the stunning memorial in France are prompted to download the walking app, and experience the grounds in a new way as stories come to life at each location.

For those who can’t make the trip, it’s an important digital asset: everyone can experience Vimy from anywhere in the world.

Vimy walking app screens: Vimy 105, Discover Stories, Navigate the Memorial and The Battle of Vimy Ridge
  1. 01

    Geo-located stories

    Story, images and sound at each location on the grounds.

  2. 02

    A walking tour

    A better understanding of the site’s history, on foot.

  3. 03

    From anywhere

    Vimy, experienced from anywhere in the world.

2:06
02

Website

A new website, gift store and donations, ready for the app’s launch.

In advance of the walking app’s launch, the Vimy Foundation worked with Lift’s Webflow team on a new website with program descriptions, a gift store and the ability to donate.

Vimy Foundation website pages laid out at an angle over a historical photo

Services

Digital Product

  • Digital architecture
  • Information architecture
  • User research
  • UX and UI design
  • Accessibility
  • iOS and Android walking app
  • Location-based stories
  • Webflow website
  • Shopify gift store
  • Online donations
  • Front-end development
  • Back-end development
  • Analytics configuration
  • Landing page design
  • SEO

Story and Experience

  • Graphic design and illustration
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