Why it matters
Speed affects whether people stay and convert, and how search engines and AI assistants read a site. Downtime and security problems cost trust that’s slow to win back.
Performance and security are easy to leave until the end, when there’s least time, so we plan for them from the start.
Our default: serverless hosting
Our current default is serverless hosting on platforms like Vercel or Render. The platform runs your code on demand, scales with traffic and serves content from locations close to your visitors, with no servers for you to manage.
On many projects that’s cheaper, faster and far less to maintain than traditional hosting:
- Spikes are handled. A launch, a news mention or a festival weekend needs no capacity planned in advance.
- You mostly pay for use. Quiet periods cost little.
- Updates ship quickly. Changes deploy in one step and roll back just as easily.
- Every change gets a preview link, so work is reviewed before it reaches the live site.
- Less to patch. No servers or plugins means less exposed surface and fewer security updates to chase.
We choose differently when there’s a reason, like long-running background processing or an IT team’s strict hosting requirements.
Performance as a design constraint
A site’s speed is largely decided early, in design:
- Rendering strategy. Pages built in advance or cached are served almost instantly. Dynamic pages render on the server where that’s faster, or in the browser where interaction demands it.
- Images and media. Modern formats, sized for each device. Video loads only when needed.
- Fonts and scripts. Every font weight and third-party script has a cost, so we keep what the experience needs.
- Heavy experiences. 3D, animation and interactive features get performance budgets and load progressively.
We measure real metrics (how fast the main content appears, how soon the page responds, whether the layout shifts) on the mid-range phones people actually use.
Built for the spike
Event and campaign sites get much of their traffic in a short window. A festival site might see more visitors in one week than the rest of the year, and the busiest moment, like tickets going on sale, often matters most.
We plan for it:
- Content that doesn’t change minute to minute is cached at the edge.
- Third-party data, like schedules or ticketing, is cached carefully, so a slow external service can’t take the site down.
- Critical paths are load-tested before the big day.
Security as a foundation
A serverless stack shrinks the attack surface, but doesn’t remove it. We handle authentication and data properly, keep dependencies current and give each part of the system only the access it needs. For larger organizations, vulnerability assessments and security audits can be part of the build.
Accessibility, built in
Where the project calls for it, accessibility is built in alongside performance and security.
If we built it, we support it
Launch starts a longer relationship: we stay with what we build as a partner. At launch we set up monitoring for errors, uptime and performance, so we notice problems before users report them, and a release process where every change is reviewed before it goes live.
After that, we offer ongoing support and continued development on anything we helped build, shaped to the project: fixes, improvements and whatever comes next. Your team can take on as much of the day-to-day as it wants, and will know how the system works and what to watch.
