Immersive Experiences
Stories people move through.
Interactive 3D, location-based stories and installations for places and events.
Solutions · Story and Experience
A historic site, a new building or a mountain range can be easier to understand by moving through it than by reading about it.
We design and build these experiences for museums, memorials, destinations, events and brands: on the web, in the venue and at the site itself.
What we mean by immersive
Immersive is an overused word. We mean experiences where the audience does something, and the meaning comes from the doing. That covers several kinds of work:
Real-time 3D on the web
Models, scenes and interactive objects that run in the browser, from a product people can inspect to a landscape they can fly over.Location-based stories
Mobile experiences that know where someone is and tell them what happened there, with images, sound and narration, like the Vimy Expedition app at the Vimy Memorial.Interactive maps and planning tools
Maps that help people decide where to go and plan the day around it.Physical installations
Screens, projection, sensors and custom hardware in a venue, a museum or on site.Games and playful interaction
A game where people learn the message by playing it.
Why now
Start with the story
One story can reach people at the site, at home and in a crowd. The experience shouldn’t be the same in each.
- At the siteOn a phone, people are walking, looking around and maybe holding a coffee. They want short moments that reward stopping, and audio often works better than text.
- At homePlanning a visit or exploring out of curiosity, they have time. They want depth, choice and something to save or share.
- In a crowdFacing a big screen, it has to read from across a room in a few seconds and work for everyone at once.
We begin with what someone should understand or feel by the end, and where they’ll be when it happens. The setting decides almost everything, so each version is designed for its own.
Prototype early, then build to perform
Prototype
Interaction is hard to judge from a still frame or a storyboard. So we prototype early, often at low fidelity: a grey-box 3D scene, a map with placeholder cards, a sensor wired to a laptop. Clients and test audiences use it, and the design changes based on what they actually do.Perform
Real-time 3D is only impressive if it runs. Model complexity, texture sizes, load order and fallbacks for older phones are decided alongside the look. Location-based work is designed to keep working when the signal drops, which in parks, canyons and old buildings is most of the time. We also plan a plain route through for anyone who’d rather skip the 3D, or whose device can’t run it.Install
Physical installations add their own demands: hardware that survives crowds and weather, content that can be updated remotely, and someone who knows what to do when a screen goes dark on opening night.
What is the audience trying to do?
3Dora page?
Moving through it helps people understand
It’s 3D.
Then it’s worth the extra design and performance work, and we’ll make the case for it.
People need facts, or to finish a task
It’s a page.
For someone at a desk who needs a fact or a booking, a heavy scene gets in the way. We’ll tell you when a well-designed page would do better.
What it leaves behind
Visitors who leave understanding the place, and remembering it
Something people come back to, share or plan a visit around
Stories your team can update and translate after launch
Translation uses AI tools, and your own people can check it.